Florists have the opportunity to increase revenue when big days are coming. Aside from Christmas and Chinese New Year, Hari Raya Eid Ul-Fitr is another great chance for you. Do you want to expand your business by selling Hari Raya hampers? Why not? Aside from earning more income, you can make your flower shop more known, expand network, and build trust.
Well, since Hari Raya is coming, you don’t need to wait any longer. Don’t you know that your competitors already do that. Well before you start, make sure to follow and consider four points below:
Know what to include in Hari Raya hampers
It’s important to define the products you are going to sell in advance. In this case, you will make hampers that will be sold to people who want to celebrate and deliver Hari Raya. In deciding what kinds of things to include in Eid ul-Fitr Hamper, take a look at what’s in the marketplace today. You can see the potential competitors about what they are selling. Doing a market research to define your products is important to help you out.
Well, an ideal hamper consists of foods and beverages. For both food and beverages categories, you need to ensure that all of them are Halal since Muslim people really concern about it. Fruits, tea, coffee, cookies, crackers, and chocolate are some common things.
Prepare a strategic place to sell the hampers
Next, you are required to prepare a strategic location to sell hampers. It is where you run your flower business. Is it at home? Or, do you have a store (buying or renting a space)? A strategic business location is where potential customers can reach it easily. Further, it has few or no competitor around. Whether you are running a home-based business or not, prepare it to be an adequate place to work at.
Set the right price
One crucial thing in selling hampers is pricing because it affects the interest and willingness of potential people to buy from you or not. Thus, be smart and wise in price setting. Initially, you need to suit the price to your initial capital. However, that’s not enough. It’s better for you to pay attention to and consider the current price as well. Competitive pricing is an essential because products that are too expensive or too cheap are probably not worth it.
Tell your products to relatives
Next, it’s time for you to start doing promotion. WOM (Word of Mouth) marketing is the first and cheapest. You should start telling your products to family and relatives. They will be interested in buying from you that is undoubtedly trustworthy instead of finding other stores. Also, you may promote your hampers on social media to let more people know. Share also on Twitter to let everybody know about this.